What is SEO?

and why do you need it?

It’s Simpler Than You Think!

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

The guidelines from google are a lot to take in, so I won’t repeat or teach you all about them here. I would prefer to give you a high level overview so you have a basic understanding of what you need to make sure you are not lost or worse still, not appearing in Google search at all.

On Page Factors

On-Page factors are the aspects of a given web page that influence search engine ranking.

Off Page Factors

Off-The-Page ranking factors are those that publishers do not directly control.

Site Factors

Think about these as “technical” and “non-technical” factors that can help your website succeed and attract online customers.

Domain Factors

These are factors that surround your domain name, domain type etc.

Remember: You do not need to know or understand just from reading this content. I will be your guide. I understand what is needed and by reviewing your site and your goals, some of these techniques will be used, so you do not have to worry about how to achieve your results. That’ my job.

You may wish to read the working example I wrote here, or you can continue to review this page.

What factors are involved in SEO?

Depending on where you research, you will find there are around 200 factors. In reality there are probably more.


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© 2016-2018 RV Digital Marketing Services Ltd

All rights reserved



Sum Up Certified Partner